WILotteryCommunications@Wisconsin.gov

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@WILottery | WILottery.com


August 6, 2024

FOR IMMEDIATE RELEASE
New Wisconsin Lottery Packers Scratch Tickets Offer Fans a Chance to Win Four Season Tickets for One Year
Marketing campaign for tickets features Packers radio voices Wayne Larrivee and Larry McCarren

Packers Broadcasters

Madison, Wis. -- With the much-anticipated kickoff of a new football season almost here, the Wisconsin Lottery and the Green Bay Packers are teaming up again with the launch of new, limited edition Packers scratch tickets and Bonus Drawing. The new Packers scratch tickets, $1 Go Pack Go, $5 Pack Attack, and $10 Packers went on sale on Friday, July 19.

Each Packers scratch ticket offers a wide range of prizes and for players who play the $5 Pack Attack ticket, three $50,000 top prizes are available. In addition to instant cash prizes, players can participate in the Bonus Drawing by mailing in $5 worth of non-winning Packers tickets. The grand prize winner of the Bonus Drawing will receive four club seat season tickets to all Green Bay Packers home games for the 2025-2026 season and other prizes worth an estimated total value of $52,772.

"It's no secret that the Packers are one of Wisconsin's premier teams," said Wisconsin Lottery Director Cindy Polzin. "We hope to add some excitement to the new season and bring Lottery fun to a sports franchise that is legendary in our state. I really appreciate our relationship with the Packers to create co-branded scratch tickets. It's a special partnership that provides our players an exclusive experience."

Longtime partners of the Wisconsin Lottery, this year's Packers marketing campaign includes a couple of familiar voices (and faces) that many Packers fans will recognize. Packers radio play-by-play announcer Wayne Larrivee and color commentator Larry McCarren are featured in the current Lottery TV spots that inform players about the new tickets. The spots started running statewide on July 29.

“Generally, when we’re talking about the Packers, we’re focused on the greatness of the players. With these spots, it was nice to have a chance to celebrate all the incredible fans,” said Larrivee.

“Packers fans all across Wisconsin really are the heart of what makes football season so special,” said McCarren.

A well-liked feature of the Packers limited edition tickets, last year's Packers Bonus Drawing had more than 68,000 entries submitted. To enter this year's Bonus Drawing, players should follow the instructions on the back of non-winning Packers tickets and be sure to mail their entries to:

Packers Drawing 
PO Box 8915 
Madison, WI 53708-8915

All Bonus Drawing entries must be received through U.S. Mail by Thursday, February 27, 2025. Winners will be announced on Friday, March 7, 2025.

Bonus Drawing prizes include:

(1) GRAND PRIZE – Club Seat Season Tickets Prize Package
• Four (4) club seat tickets for one (1) season (2025-2026) to all Green Bay Packers regular season home games played at Lambeau Field.
• Two (2) parking passes for each home game during the season.
• Four (4) pre-game field passes for one (1) game during the season.
• Post-season home game ticket allotments for the season.
• One (1) three thousand dollar ($3,000) Club Level food and beverage voucher for the season.
• Two (2) hotel rooms for two (2) nights (1 weekend) at a Green Bay area hotel.
• One (1) behind-the-scenes tour of Lambeau Field for four (4) people.
• One (1) three thousand dollar ($3,000) MasterCard® gift card for weekend entertainment (spa, golf, etc.) for the winner.
• One (1) one thousand dollar ($1,000) Packers Pro Shop or PackersProShop.com gift card for the winner.
• One (1) Green Bay Packers helmet autographed by a current Packers player for the winner.
• One (1) Green Bay Packers swag bag for the winner.

Grand prize includes required federal and state withholding taxes. The total grand prize estimated value is $52,772.

(95) MVP TAILGATE – 95 participants will win an MVP Tailgate Party Prize Package
• Two (2) game tickets to either the Festival Foods MVP Deck or Miller Lite Lounge for a 2025-2026 Packers regular season home game. Includes food.
• Two (2) pre-game field passes to participate in the American flag-holding ceremony.
• One (1) Green Bay Packers helmet autographed by a current Packers player for the winner.
• One (1) fifty dollar ($50) Packers Pro Shop or PackersProShop.com gift card for the winner.

The total estimated value for an MVP Tailgate package is $1,953 each.

(100) GIFT CARD – 100 participants will win gift cards
• One (1) five hundred dollar ($500) Packers Pro Shop or PackersProShop.com gift card.

The total estimated value of the gift card is $500.

The odds of winning the Pack Attack $50,000 top prize are 1:480,000. The odds on winning the Bonus Drawing depend on the number of entries received. On average, the Wisconsin Lottery receives 64,000 entries for the Bonus Drawing.

 


ABOUT THE WISCONSIN LOTTERY

The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated:

  • More than $19.1 billion in total revenue
  • Over $10.8 billion in prizes paid
  • More than $5.7 billion in funding for property tax credits to eligible Wisconsin homeowners.

For more about the Wisconsin Lottery, visit wilottery.com. Follow the Wisconsin Lottery on Facebook (/wilottery), Instagram (@wilottery), Twitter (@wilottery), and YouTube (/wilottery).

#WINsconsin



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