MADISON, Wis. -- The Wisconsin Lottery is pleased to announce it is the proud recipient of a 2025 North American Association of State and Provincial Lotteries (NASPL) Batchy Award in the category of Responsible Gambling Communications -- Radio. Honored for its radio spot, "Invisible Addiction," the Wisconsin Lottery was recognized during the recent 2025 NASPL Conference and Trade Show, held in Niagara Falls, Canada.

In addition, Wisconsin earned a finalist recognition in Responsible Gambling Communications -- Print for its print ad, "Invisible Addiction – Spot the Problem Gambler." The goal of both ads was to raise awareness of problem gambling resources available in Wisconsin.

“This award is a great honor," said Wisconsin Lottery Director Cindy Polzin. "It's a reflection of our long-standing commitment to responsible gaming."

The "Invisible Addiction" and the "Invisible Addiction – Spot the Problem Gambler" campaigns were developed by the Lottery and the advertising agencies, Hiebing, and CMRignite.

Each year, the NASPL conference recognizes outstanding achievement in the lottery industry with awards in categories such as marketing, technology, and responsible gaming. These awards highlight the best practices and innovations that are shaping the industry.

A long-time partner with both the National Council on Problem Gambling and the Wisconsin Council on Problem Gambling (WCPG), the Wisconsin Lottery's responsible gaming advocacy is a critical element to the Lottery's daily operations. In 2022, the Wisconsin Lottery was approved for a Responsible Gaming Level 2 Certification by the World Lottery Association.

Recognition for its responsible gaming campaigns isn't new to the Wisconsin Lottery. In 2024, at the National Conference on Gambling Addiction & Responsible Gambling, the Lottery was given a Corporate Multicultural Communications Award for its "Pick a Card, Any Card" campaign in Spanish and Hmong. In 2021, NASPL gave the Lottery the Batchy Award for the "It's Not So Easy to Hide" print campaign and in 2018, the WCPG honored the Lottery with its Outstanding Achievement Award for providing excellence in services and resources.